Get ahead of the game this spring by preordering from KEVIN.MURPHY, COLOR.ME by KEVIN.MURPHY, and Moroccanoil. Stock up on essentials, add vibrant new colors to your palette, and indulge your clients with luxurious hair care sets.

Let's dive into the world of Moroccanoil's signature treatments to discover which one is the perfect match for you and your clients whether it’s Treatment Original, Treatment Light, or the New Treatment Purple.

Unveiling the next revolution in haircare: Moroccanoil Treatment Purple, the OG Treatment you know and love now enhanced with violet pigments to enhance cool tones and neutralize brassiness.

Bellami hair extensions is the newest addition to Premier and is only available IN-STORE!

Now is the best time to stock up on holiday sets for your salon!

Hotheads customers have spoken, and they listened. Introducing Hotheads’ new Premium Sew-In Weft Extensions!

Dyson is available at Premier!

Elevate your hair game with fantastic retail and colour deals during this year’s ELEVEN Australia Out of the Blocks!

With quality products, Unite has become one of the most sought-after brands by stylists, celebrities, and women worldwide.

The all-new Stylers in Living Proof’s Full Line are available at Premier! Try the Full Texturizing Foam or the Full Thickening Blow-Dry Cream today!

The first product in the new KEVIN.MUPRHY+BLONDE range, featuring six high lift shades to achieve ultra-light blonde results.

Find the right KEVIN MURPHY curl enhancing product for your client’s hair with this easy to follow breakdown.

Damage control that fights frizz from within.

The service upgrade your salon’s been waiting for… the new CBD PRO Volumizing Treatment from Leaf and Flower!

We’re not JUST a Shampoo and Conditioner Distributor. We have ALL the accessories for EVERY salon’s needs!

The Height of Luxury is here with Hotheads LUSH European Hair Collection for blondes featuring 6 new dazzling shades!

Experience an endless spectrum of beauty with Milbon's new Gold Line, featuring three new collections for Home Care, with an accompanying Salon Care regimen for each.

In this edition, we're comparing KEVIN.MURPHY's NEW BLOW.DRY WASH and RINSE to the REPAIR-ME and SMOOTH.AGAIN lines so you can make the best product choice for your client.

Now is the best time to stock up on holiday sets for your salon!

Learn about the newest product from K18, the PEPTIDE PREP™ PRO chelating hair complex.

Learn about the new KEVIN.MURPHY product line, COLOR.ME GLOSS.

Learn about the new KEVIN.MURPHY product line, EVERLASTING.COLOUR.

NEUMA is one of the cleanest products in the beauty industry.

The new iQ Perfetto 2.0 is set to be the new must have in the professional market.

We know from their brilliant marketing that k18 is one of the hottest new brands on the market, but who is K18, and what do their products do? How do their products work and how can my clients benefit from them?

Who doesn't love a little competition? Read and watch to participate to win a once in a lifetime incentive for Colorproof!

Premier Beauty is picking out the best stocking stuffer presents for the toughest people on your holiday shopping list.

Shop Premier Beauty’s holiday boxes, with sets for a complete hair care overhaul, a beauty product skeptic, and those earth lovers or all-natural friends.

At Premier Beauty, we’re breaking down the three most common braids requested in the salon and recommending the hair products best suited for each hair type.

Take care of your Hotheads Hair Extensions with our tips on how to prep them before swimming, during your dip, and after getting out of the pool.

Premier Beauty is breaking down its hair detanglers so our stylists can know what’s unique about the brand they carry.

At Premier Beauty, we’re picking our favorite leave-in conditioners from Alfaparf, Aloxxi, ELEVEN, Ethica, Keune, and KEVIN.MURPHY for clients.

We’re featuring our favorite hair repair systems at Premier Beauty and how these brands can help create healthy and strong hair for the long-term, and heading into fall.

Have hesitant clients yearning for that awesome vibrant color change but not willing to permanently commit? Premier Beauty has you covered with temporary color.

Keune Color Chameleon, a new direct dye line at Premier Beauty, has a few nuances, but it’s all in the name of color freedom.

We came up with a list from six of our incredible brands at Premier Beauty that the father figure in you or your client's lives will be sure to appreciate.

Men’s hair care product offerings are expanding, and Premier Beauty has the lineup of shampoos, beard products, thinning hair topicals, dry shampoos, and more this Father’s Day.

A lot of stylists are wondering what makes ELEVEN Australia’s Dry Finish Texture Spray different from I Want Body Texture Spray, so we’re breaking it down!

Color-depositing masks galore, hair ties, leave-ins, and blow-dry aids are on the docket for this month’s favorites from the Premier Beauty team.

We filtered through the features, fragrance, and performance of each KEVIN.MURPHY aerosol so stylists can make an informed decision on purchasing.

Looking for a flawless finish for your holiday hairstyles this season? ELEVEN Australia has the answer with their new Make Me Shine Spray Gloss!

Moroccanoil has blended temporary color with a deep-conditioning treatment for their new Color Depositing Masks and we can’t get enough!

From color to styling products and more, use our top 10 best sellers for the month of August to decide on a new brand for your retail program!

Alfaparf Milano has brought stunning new color to the table in their Evolution of the Color3 Leonardo Shades, each showing off a third tone!

From wedding updos and textured braids to shiny, healthy hair, find out why Design.ME is quickly becoming a stylist and client favorite.

Goodbye Keune Design, hello Keune Style, a repackaged line with nine new products. We’re running through Keune Style with our guide at Premier Beauty.

Stylists are discovering why ColorProof’s advanced technologies have made the brand an industry favorite, for so much more than just color care!

Alfaparf Milano has come out with a gorgeous new campaign to breathe fresh inspiration into salons this spring—and it’s just what we all need to hear.

Premier Beauty is unpacking the brand new Unite BLONDA products so stylists can feel confident on what blonding system will work best for each client.

Mix, shake, and cocktail your favorite ELEVEN Australia hair products with recipes and instructions from members of the education team.

The most frequently asked questions about the new Extension Repair System from Brazilian Bond Builder are answered here, on Premier Beauty!

Premier Beauty’s most popular items from January 2019 include Keune Tinta Ultimate Coverage, KEVIN.MURPHY BEDROOM.HAIR, and Hotheads Essentials Extensions Tape Tabs.

Check out our product comparison guide for everything you need to know on how SESSION.SPRAY FLEX compares to the original SESSION.SPRAY by KEVIN.MURPHY!

Milbon is the newest brand that we’re welcoming into our family of professional salon products. Learn more about Milbon’s treatment focused hair products and how to get exclusive deals at Premier Beauty.

We’re dishing out 11 reasons to love ELEVEN Australia.

ColorProof, a complete line of professional luxury products designed exclusively for color-treated hair, provides 100% vegan products with biodegradable formulas that are never tested on animals.

We’re answering burning questions about the new Brazilian Blowout Express and explaining why every stylist should offer this new smoothing solution in their salon.

Let’s settle the score: What Living Proof hairspray is best for what client? Follow our ultimate Living Proof hairspray cheat sheet and reach for it next time the question arises.

We’re breaking down the distinctions and differences between these high-demand services—Brazilian Blowout Express and Brazilian Blowout Original Solution.

1922 by J.M Keune provides the products, tools, and techniques to grow your male customers.

Alfaparf Style Stories is a hair product line for every occasion. Learn where your client’s hair fits in with some video tutorials.

b3 Brazilian Bond Builder is a professional tool that can be mixed into all color formulations. See the before and afters that show the transformative effects of b3 on Premier Beauty’s blog.

If your clients are tired of styling their hair so much during the summer, use these five photos to convince them that they need a Brazilian Blowout.

Check out these six UNITE products, also chosen as Reader’s Choice winners by Beauty Launchpad, that we love at Premier Beauty.

Premier Beauty gives gift set ideas and product strategies that salons can implement this Mother’s Day.

Take care of your client’s blonde hair with products like B3 Demi Permanent Conditioner, UNITE 7SECONDS Condition, ColorProof SignatureBlonde, and KEVIN.MURPHY SHIMMER.ME BLONDE.

We’re mixing up our favorite Keune BLEND products (available now at www.premierbeautysupply.com) to show you exactly what these new cocktails can do.

Ensure your clients keep their new hair color fresh for as long as possible with these tips, tricks and essential color-saving products.

Hear directly from the Founder of Loma, David Hanen, how his products and sales strategies are helping salons sell more retail, increasing sales $500 to $1,500 a month.

Premier Beauty’s team sorts through their favorite product so you can stock up just in time for Fall 2016.

Take advantage of our Liter Style Sale at Premier Beauty to increase your loyal clientele. Thanks for the continued support and have a fantastic summer.

Unite’s NEW BOOSTA and LAZER Straight Shampoo and Conditioner are finally here at Premier Beauty.

Learn more about Go 24•7, the newest brand to Premier Beauty and a brand specifically designed for the modern man.

Premier Beauty’s team sorts through their favorite product so you can pack your beach bag in time for Summer 2016!

Alfaparf PIGMENTS, a mix-in pigment that goes into all services and a variety of products, allows you to personalize hair color in the salon and at home. Buy Alfaparf PIGMENTS at Premier Beauty.

The new features of ColorProof’s SignatureBlonde Violet Shampoo, Violet Condition and Restorative Filler cancel brassiness and improve moisture and shine.

Here are some hand-picked products we wouldn’t mind getting as presents this holiday season, not to put ideas in your head or anything.

Give your clients--or yourself--the gift of shine, volume, texture, moisture, color, curl, hold and strength this season. Either way, you're gonna feel great!

Travel-size products make great stocking stuffers during the holidays. Discover some ideas for packaging with these holiday gift ideas for your hair.

CurlyLocks is a Color Protect Curl Mousse that does a great job of reducing frizz and retaining curl. Here’s our review of ColorProof CurlyLocks.

Save time and increase your bottom line with adhesive weft extensions from Hotheads Hair Extensions. Learn more about the new brand in this blog.

Photo: George Alderete shows a dimensional coloring technique for Keune at the 2015 Premier Style Show in Detroit. (Mallory Sorenson/Premier Beauty) // Hair color is a dimensional playground for George Alderete. He demonstrates how to use the Keune 24 Color Sampler Kit to improve your coloring skill.