Bring clean, sustainable innovation to your salon—shop Maria Nila now at Premier Beauty and give your clients the results they love with products they can feel good about.

The wait is over! Stock your shelves with OLAPLEX at Premier Beauty and keep your clients coming back for the results they love.

Discover the new Milbon & Monochromatic Collection—three versatile, lightweight styling essentials created with Anh Co Tran to simplify and elevate your hair routine. Available now at Premier Beauty—shop the collection and style with ease and intention

Stay organized, work efficiently, and elevate your salon experience with the Color Caddy™, created by industry experts Andrea and Ceara. Shop now at Premier Beauty and streamline your color services with this must-have stylist tool!

Upgrade your curl game with ELEVEN Australia’s Keep My Curl Moisture Shampoo & Conditioner, now available at Premier Beauty! Shop today and give your client’s curls the hydration, definition, and bounce they deserve.

Boost volume while repairing damage with K18 AstroLift™ Reparative Volume Spray—a lightweight, buildable formula powered by K18PEPTIDE™ for fuller, touchable hair that lasts up to 48 hours. Shop now at Premier Beauty and take your styling to new heights!

Experience the game-changing speed and reliability of Color Rhapsody 10 Minute Permanent Hair Color—delivering up to 100% grey coverage 3X faster while boosting salon revenue. Get ready to take advantage of exclusive intro deals to transform your color services!

Discover the transformative power of the new Keune Style Line—crafted for performance, luxury, and sustainability. Check out the Premier webstore for exclusive promotions and discounts on the new line or contact your Premier Account Executive to learn more!

Don’t miss out on our Color Tube Sale from November 23–29! Stock up on top color lines from Eleven Australia, Pravana, Keune, Milbon, Alfaparf, and Moroccanoil*—and earn FREE developers with qualifying purchases.

Get your salon ready for the holidays with limited-time holiday kits and duos from top brands like Kevin Murphy, ELEVEN Australia, and Moroccanoil. Stock up now and delight your clients with the perfect gifts while supplies last—shop today!

Ready to elevate your salon with premium hair extensions and expert training? Explore our range of top extension brands on our webstore and sign up for our in-person Extension Certification classes to master new skills and grow your business.

Experience the transformative power of KEVIN.MURPHY's YOUNG.AGAIN OIL and unlock youthful, resilient hair today. Shop now at Premier Beauty to elevate your client’s hair care routine to the next level.

Elevate your hair game with fantastic retail and colour deals during this year’s ELEVEN Australia Out of the Blocks!

Discover the transformative power of Alcôve today at Premier Beauty—where natural ingredients meet professional results. Elevate your salon experience and delight your clients with Alcôve's top-quality, affordable hair care solutions!

Experience the transformative power of Brazilian Blowout and Brazilian Bond Builder with our exclusive 7 Day Sale from July 20-26! Enjoy buy 3 get 1 free deals, free items with purchase, and discounted duos. Don't miss out—elevate your salon services and give your clients the smooth, frizz-free hair they deserve!

Replenish your backbar or stock up your retail shelves during our 20% Liter Sale happening all July and August long!

Ready to transform your salon's color game? Explore our color intro packages and enjoy up to 20% off top color brands from June 8th through June 14th—start your color journey with Premier Beauty today!

Experience the future of dry shampoo with the all new K18 AirWash™. Say goodbye to traditional dry shampoos and hello to your revolutionized hair care routine!

Discover Dyson’s latest hair care technology – the Dyson Supersonic r™ Professional hair dryer. The precision hair dryer for professional styling and finish. 30% smaller. 20% lighter.

Transform your salon this Spring with KEVIN.MURPHY and COLOR.ME by KEVIN.MURPHY! Contact your Premier Beauty Account Executive today to take advantage of our exclusive Intro Deals and elevate your business with up to 20% of additional free goods.

Get ahead of the game this spring by preordering from KEVIN.MURPHY, COLOR.ME by KEVIN.MURPHY, and Moroccanoil. Stock up on essentials, add vibrant new colors to your palette, and indulge your clients with luxurious hair care sets.

Let's dive into the world of Moroccanoil's signature treatments to discover which one is the perfect match for you and your clients whether it’s Treatment Original, Treatment Light, or the New Treatment Purple.

Unveiling the next revolution in haircare: Moroccanoil Treatment Purple, the OG Treatment you know and love now enhanced with violet pigments to enhance cool tones and neutralize brassiness.

Bellami hair extensions is the newest addition to Premier and is only available IN-STORE!

Now is the best time to stock up on holiday sets for your salon!

Hotheads customers have spoken, and they listened. Introducing Hotheads’ new Premium Sew-In Weft Extensions!

Dyson is available at Premier!

Elevate your hair game with fantastic retail and colour deals during this year’s ELEVEN Australia Out of the Blocks!

With quality products, Unite has become one of the most sought-after brands by stylists, celebrities, and women worldwide.

The all-new Stylers in Living Proof’s Full Line are available at Premier! Try the Full Texturizing Foam or the Full Thickening Blow-Dry Cream today!

The first product in the new KEVIN.MUPRHY+BLONDE range, featuring six high lift shades to achieve ultra-light blonde results.

Find the right KEVIN MURPHY curl enhancing product for your client’s hair with this easy to follow breakdown.

Damage control that fights frizz from within.

The service upgrade your salon’s been waiting for… the new CBD PRO Volumizing Treatment from Leaf and Flower!

We’re not JUST a Shampoo and Conditioner Distributor. We have ALL the accessories for EVERY salon’s needs!

The Height of Luxury is here with Hotheads LUSH European Hair Collection for blondes featuring 6 new dazzling shades!

Experience an endless spectrum of beauty with Milbon's new Gold Line, featuring three new collections for Home Care, with an accompanying Salon Care regimen for each.

In this edition, we're comparing KEVIN.MURPHY's NEW BLOW.DRY WASH and RINSE to the REPAIR-ME and SMOOTH.AGAIN lines so you can make the best product choice for your client.

Now is the best time to stock up on holiday sets for your salon!

Learn about the newest product from K18, the PEPTIDE PREP™ PRO chelating hair complex.

Learn about the new KEVIN.MURPHY product line, COLOR.ME GLOSS.

Learn about the new KEVIN.MURPHY product line, EVERLASTING.COLOUR.

NEUMA is one of the cleanest products in the beauty industry.

The new iQ Perfetto 2.0 is set to be the new must have in the professional market.

We know from their brilliant marketing that k18 is one of the hottest new brands on the market, but who is K18, and what do their products do? How do their products work and how can my clients benefit from them?

Who doesn't love a little competition? Read and watch to participate to win a once in a lifetime incentive for Colorproof!

Premier Beauty is picking out the best stocking stuffer presents for the toughest people on your holiday shopping list.

Shop Premier Beauty’s holiday boxes, with sets for a complete hair care overhaul, a beauty product skeptic, and those earth lovers or all-natural friends.

At Premier Beauty, we’re breaking down the three most common braids requested in the salon and recommending the hair products best suited for each hair type.

Take care of your Hotheads Hair Extensions with our tips on how to prep them before swimming, during your dip, and after getting out of the pool.

Premier Beauty is breaking down its hair detanglers so our stylists can know what’s unique about the brand they carry.

At Premier Beauty, we’re picking our favorite leave-in conditioners from Alfaparf, Aloxxi, ELEVEN, Ethica, Keune, and KEVIN.MURPHY for clients.

We’re featuring our favorite hair repair systems at Premier Beauty and how these brands can help create healthy and strong hair for the long-term, and heading into fall.

Have hesitant clients yearning for that awesome vibrant color change but not willing to permanently commit? Premier Beauty has you covered with temporary color.

Keune Color Chameleon, a new direct dye line at Premier Beauty, has a few nuances, but it’s all in the name of color freedom.

We came up with a list from six of our incredible brands at Premier Beauty that the father figure in you or your client's lives will be sure to appreciate.

Men’s hair care product offerings are expanding, and Premier Beauty has the lineup of shampoos, beard products, thinning hair topicals, dry shampoos, and more this Father’s Day.

A lot of stylists are wondering what makes ELEVEN Australia’s Dry Finish Texture Spray different from I Want Body Texture Spray, so we’re breaking it down!

Color-depositing masks galore, hair ties, leave-ins, and blow-dry aids are on the docket for this month’s favorites from the Premier Beauty team.

We filtered through the features, fragrance, and performance of each KEVIN.MURPHY aerosol so stylists can make an informed decision on purchasing.

Looking for a flawless finish for your holiday hairstyles this season? ELEVEN Australia has the answer with their new Make Me Shine Spray Gloss!

Moroccanoil has blended temporary color with a deep-conditioning treatment for their new Color Depositing Masks and we can’t get enough!

From color to styling products and more, use our top 10 best sellers for the month of August to decide on a new brand for your retail program!

Alfaparf Milano has brought stunning new color to the table in their Evolution of the Color3 Leonardo Shades, each showing off a third tone!

From wedding updos and textured braids to shiny, healthy hair, find out why Design.ME is quickly becoming a stylist and client favorite.

Goodbye Keune Design, hello Keune Style, a repackaged line with nine new products. We’re running through Keune Style with our guide at Premier Beauty.

Stylists are discovering why ColorProof’s advanced technologies have made the brand an industry favorite, for so much more than just color care!

Alfaparf Milano has come out with a gorgeous new campaign to breathe fresh inspiration into salons this spring—and it’s just what we all need to hear.

Premier Beauty is unpacking the brand new Unite BLONDA products so stylists can feel confident on what blonding system will work best for each client.

Mix, shake, and cocktail your favorite ELEVEN Australia hair products with recipes and instructions from members of the education team.

The most frequently asked questions about the new Extension Repair System from Brazilian Bond Builder are answered here, on Premier Beauty!

Premier Beauty’s most popular items from January 2019 include Keune Tinta Ultimate Coverage, KEVIN.MURPHY BEDROOM.HAIR, and Hotheads Essentials Extensions Tape Tabs.

Check out our product comparison guide for everything you need to know on how SESSION.SPRAY FLEX compares to the original SESSION.SPRAY by KEVIN.MURPHY!

Milbon is the newest brand that we’re welcoming into our family of professional salon products. Learn more about Milbon’s treatment focused hair products and how to get exclusive deals at Premier Beauty.

We’re dishing out 11 reasons to love ELEVEN Australia.

ColorProof, a complete line of professional luxury products designed exclusively for color-treated hair, provides 100% vegan products with biodegradable formulas that are never tested on animals.

We’re answering burning questions about the new Brazilian Blowout Express and explaining why every stylist should offer this new smoothing solution in their salon.

Let’s settle the score: What Living Proof hairspray is best for what client? Follow our ultimate Living Proof hairspray cheat sheet and reach for it next time the question arises.

We’re breaking down the distinctions and differences between these high-demand services—Brazilian Blowout Express and Brazilian Blowout Original Solution.

1922 by J.M Keune provides the products, tools, and techniques to grow your male customers.

Alfaparf Style Stories is a hair product line for every occasion. Learn where your client’s hair fits in with some video tutorials.

b3 Brazilian Bond Builder is a professional tool that can be mixed into all color formulations. See the before and afters that show the transformative effects of b3 on Premier Beauty’s blog.

If your clients are tired of styling their hair so much during the summer, use these five photos to convince them that they need a Brazilian Blowout.