Ensure your clients keep their new hair color fresh for as long as possible with these tips, tricks and essential color-saving products.

Hear directly from the Founder of Loma, David Hanen, how his products and sales strategies are helping salons sell more retail, increasing sales $500 to $1,500 a month.

Premier Beauty’s team sorts through their favorite product so you can stock up just in time for Fall 2016.

Take advantage of our Liter Style Sale at Premier Beauty to increase your loyal clientele. Thanks for the continued support and have a fantastic summer.

Unite’s NEW BOOSTA and LAZER Straight Shampoo and Conditioner are finally here at Premier Beauty.

Learn more about Go 24•7, the newest brand to Premier Beauty and a brand specifically designed for the modern man.

Premier Beauty’s team sorts through their favorite product so you can pack your beach bag in time for Summer 2016!

Alfaparf PIGMENTS, a mix-in pigment that goes into all services and a variety of products, allows you to personalize hair color in the salon and at home. Buy Alfaparf PIGMENTS at Premier Beauty.

The new features of ColorProof’s SignatureBlonde Violet Shampoo, Violet Condition and Restorative Filler cancel brassiness and improve moisture and shine.

Here are some hand-picked products we wouldn’t mind getting as presents this holiday season, not to put ideas in your head or anything.

Give your clients--or yourself--the gift of shine, volume, texture, moisture, color, curl, hold and strength this season. Either way, you're gonna feel great!

Travel-size products make great stocking stuffers during the holidays. Discover some ideas for packaging with these holiday gift ideas for your hair.

CurlyLocks is a Color Protect Curl Mousse that does a great job of reducing frizz and retaining curl. Here’s our review of ColorProof CurlyLocks.

Save time and increase your bottom line with adhesive weft extensions from Hotheads Hair Extensions. Learn more about the new brand in this blog.

Photo: George Alderete shows a dimensional coloring technique for Keune at the 2015 Premier Style Show in Detroit. (Mallory Sorenson/Premier Beauty) // Hair color is a dimensional playground for George Alderete. He demonstrates how to use the Keune 24 Color Sampler Kit to improve your coloring skill.