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When Premier was founded in 1988, the core values and goals were simple. I wanted to give our customers a reason to do business with us, employees a reason to become part of our team, and manufacturers a reason to allow us to represent them in our marketplace. 32 years later, we at Premier strive day in and day out to meet these goals and are proud to be among the largest independent distributors in our marketplace.
Jordan Alexander, Director of Global Sales & Education for K18, is our May Educator of the Month! Read More
Stylists are going to see lots of requests for bohemian styles this summer. Here’s how to achieve that elegant slept-in look for your clients. Read More
This guide will help you determine which KEVIN.MURPHY wash will give you the best results. Read More
When you’re a great Stylist, listening to everyone’s problems can cause emotional burnout. Here’s how with your clients professional and healthy. Read More
Dry winter air and styling holiday products are the culprits behind your client’s itchy scalp. Give them a fresh start for spring with our favorite clarifying shampoos. Read More
Mary Abraham, Educator for BRAZILIAN BLOWOUT, is our April Educator of the Month! Read More
Ready for an influx of clients wanting to match their hair to the gentle colors of spring? This spring, we're breaking out the pastels Read More
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Explore what CBD can do for you. Read More
Treat and nourish your curls to the max with a few of Premier Beauty's curly hair essentials. Read More
Create impressive styles and bold colors using these lighteners as a base. Read More
We’re catching up with Alicia Dixon, Keune Educator and our Featured Educator for February 2021! Read More
Premier Beauty introduces K-18, our newest brand that’s clinically proven to reverse hair damage in less than four minutes. Read More
Things Your Client Wants to Tell You But Won’t Read More
If your clients have been changing their hair up for a while, they might want to consider a refresh for the new year. Embracing their natural hair can be a breath of fresh air. Read More