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When Premier was founded in 1988, the core values and goals were simple. I wanted to give our customers a reason to do business with us, employees a reason to become part of our team, and manufacturers a reason to allow us to represent them in our marketplace. 32 years later, we at Premier strive day in and day out to meet these goals and are proud to be among the largest independent distributors in our marketplace.
Premier Beauty introduces K-18, our newest brand that’s clinically proven to reverse hair damage in less than four minutes. Read More
Things Your Client Wants to Tell You But Won’t Read More
Belinda Benham loves—surprise—extensions! She expects we’ll be seeing them a lot this coming year. Read More
There’s a holiday box for every personality on the list. Read More
We’re giving stylists ways to go easy on themselves. Read More
We’re showcasing some salons doing good. Read More
We’re shining the spotlight on our most generous brands. Read More
Put your hands where we can see them. Read More
Take a cue from these trends. Read More
Get spooky with strong hold, volume, shine, or heat protection. Read More
Red looks really good in Instagram photos, just sayin’. Read More
It’s officially spooky szn. Read More
Tackle any client that walks in the door. Read More
Spoiler: It depends on the type of curl you want. Read More
Get your passport ready. Read More