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How to Position the New Unite BLONDA Products to Clients


Meditation? Tried it. Breathing exercises? Been there. Indoor cycling? Done that. We don’t know about you, but shopping often gives us a sense of calm that we can get on board with. Unite’s new BLONDA products—and their entire BLONDA line—are a smart buy for stylists and clients looking for a new form of retail therapy.

This system is an excellent investment since clients can’t get enough of BLONDA products—hence the creation of new ones—plus, the additions to the line keep the salon updated and add a new service to the backbar.

Let’s break it down. The BLONDA toning system includes a brand new daily shampoo, mask, and professional treatment at the shampoo bowl, which means that you have three new ways to make revenue in the BLONDA product line—and blonde clients have three new products and services to adore and ask about.

Don’t be alarmed! The old BLONDA Shampoo did not go away. The bottle has a new look and a new name—BLONDA Toning Shampoo—but contains the same formula that clients are obsessed with.

Let’s break down the three new incorporations to the BLONDA line and talk about how to position the toning system to clients.


Each box contains 24 applications of 1 ounce each. Apply BLONDA Fix PRO thoroughly to clean, wet, or freshly processed hair. Comb through to ends and leave on for 10-15 minutes. (It’s safe to use with heat.) Rinse and style as desired. This powerful, professional-grade treatment should have a service price of $25. With 24 applications, that’s $600 of additional service revenue, minus the cost of the box.

Blondes know what it’s like to deal with hair damage, and this treatment keeps it under control as much as possible. BLONDA Fix PRO contains MiruStyle X-HP and Silisoft AX, which offer extreme heat protection from thermal styling tools. MiruStyle X-HP hydrates and nourishes while reducing damaging friction from combing by 60%. Silisoft AX technology gets to work with smoothing the hair cuticle and adding shine and strength.

Why would blondes not want to do everything in their power to prevent breakage? Offer this service at the shampoo bowl after processing or between color appointments to aid in toning and protection.


This take-home mask not only strengthens and repairs but tones and brightens. Apply to clean, wet hair, combing through to the ends, and leave on for 5 to 10 minutes. Rinse and style as desired, and use a twice a week, or more frequently if needed.

This product contains some of the same special ingredients as the BLONDA Fix PRO, which makes it a must-have for maintaining bright, cool tones in addition to the BLONDA Daily and Toning Shampoo. A little goes a long way, so the take-home product will last a long time when paired with other Unite toning essentials.

BLONDA Daily Shampoo

For best results, wet hair, apply BLONDA Daily Shampoo, lather, and rinse. Finish with BLONDA Daily Conditioner or BLONDA Fix.

BLONDA Daily Shampoo soothes the scalp and moisturizes on no-tone days. This 10-ounce bottle is bigger than any of the other hair care products in the BLONDA line, meaning that clients will get more uses out of this product. If they’re using it daily, it will last longer than if they used the Toning Shampoo every day.

Clients who want to maintain their blonde, but don’t want their hair too icy (from using the Toning Shampoo every day), will find a lot of benefits from this purple-tinted Daily Shampoo. It’s great for all blondes and should be purchased with the Toning Shampoo so clients can switch between the products as needed.

The other products in the BLONDA line are the Toning Shampoo (new look, same formula) and the Daily Conditioner. We suggest stocking up on all these products and getting confident and familiar with each to make confident recommendations to clients. Log in and register on Premier Beauty to shop all the Unite products.

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