Activate your FULL Potential


Hello, Salon Professionals! Premier Beauty is thrilled to announce the arrival of two revolutionary hair products from the renowned brand Living Proof. Say goodbye to bad hair days and hello to voluminous, textured locks that last all day long. Activate your FULL potential with scientifically proven stylers that defy your expectations and deliver thickness, volume, texture that lasts all day with the Full Texturizing Foam and the Full Thickening Blow-Dry Cream.

Full Texturizing Foam

Living Proof’s Full Texturizing Foam is a game-changer when it comes to achieving effortlessly textured hair. This dry foam formula is specifically designed to deliver a remarkable 3x increase in texture, allowing you to style, restyle, or revive your hair with ease. Whether you’re aiming for a lived-in look or a textured blowout, this foam has got you covered.

Key Benefits:

  • Delivers 3x More Textured Hair: Experience the magic of 3 times more texture with this innovative foam formula. Elevate your hairstyling possibilities to new heights!
  • All-Day Textured Look: No more worrying about your hairstyle falling flat. Enjoy the confidence of an all-day textured look that keeps heads turning.
  • Lightweight Finish: The dry foam formula ensures a lightweight finish, avoiding any heaviness that could weigh down your style.
  • Heat Protection: Worried about the damage from heat styling? Fear not! This foam provides protection against heat up to 450°F/232°C, shielding your hair from potential harm.
  • Versatile Application: Whether your hair is wet or dry, you can apply this texturizing foam for fantastic results.

Formulated Without:
The Full Texturizing Foam is crafted with care and excludes harmful ingredients such as phthalates, sulfates, parabens, formaldehyde, and silicones, ensuring a safer and healthier hair care experience.

Safe and Certified:
Rest assured that Living Proof’s Full Texturizing Foam is PETA-certified and cruelty-free. It’s also color-safe and suitable for chemically treated hair, so everyone can embrace their best hair days without worries.

How to Use:

  • Start with clean, damp, and detangled hair.
  • For a lived-in look, blow dry and finger style your hair.
  • For a textured blowout, use a blow-dryer and a round brush to style your hair.
  • Add a small amount to dry hair for extra texture and hold.

Full Thickening Blow-Dry Cream:

For those seeking natural, long-lasting body and fullness, the Full Thickening Blow-Dry Cream is the ideal styling companion. With a lightweight formula that adds thickness and a touch of condition, this cream takes your hair to new heights, providing stunning volume that lasts all day.

Key Benefits:

  • Delivers 30% Thicker-Looking Hair: Prepare to be amazed by the incredible 30% increase in thicker-looking hair, leaving you with a fuller, bouncier mane.
  • Smooths and Adds Shine: Not only does this cream thicken your hair, but it also imparts a lustrous shine and smoothness, ensuring a polished and healthy appearance.
  • Lightweight Conditioning: Experience the goodness of lightweight conditioning without any greasy or heavy residue, so your hair feels nourished and weightless.
  • All-Day Style Longevity: Bid farewell to flat hairstyles. This blow-dry cream keeps your style intact throughout the day, offering you a lasting, salon-worthy look.
  • Heat Protection: Your hair’s safety matters! With protection against heat up to 450°F/232°C, you can style without fear of damage.

Formulated Without:
Just like its partner product, the Full Thickening Blow-Dry Cream is formulated without phthalates, sulfates, parabens, formaldehyde, and silicones, making it a smart and gentle choice for you and your clients hair care routine.

Safe and Certified:
Living Proof ensures that their Full Thickening Blow-Dry Cream is PETA-certified and cruelty-free, while also being color-safe and suitable for chemically treated hair.

How to Use:

  • Begin with clean, damp, and detangled hair.
  • Apply the cream starting from the mid-lengths to the ends.
  • Gently comb through to distribute the product evenly.
  • Blow-dry your hair using a round brush to achieve that luxurious volume.

With Living Proof’s Full Texturizing Foam and Full Thickening Blow-Dry Cream, you’ll no longer have to compromise on hair texture and volume. These two products are must-haves for anyone seeking effortless, long-lasting, and fabulous hairstyles.

Visit Premier Beauty today to get your hands on these products and embark on a journey of giving your clients their best hair days yet!