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11 Reasons Why We Love ELEVEN Australia


We love ELEVEN Australia, and in honor of the hair care brand, here is a list of 11 things to love about ELEVEN.

Reason #1 to love ELEVEN is their fresh approach. Hair care doesn't need to be complicated; it just needs to work! Celebrity Hairstylist Marie Uva created textured waves on Gigi Hadid using ELEVEN Australia.

Reason #2 to love ELEVEN is the Co-creative Directors behind ELEVEN who helped start it all—Joey Scandizzo and Andrew O’Toole. Where would hair be without them? We're sure it'd be a knotty mess.

Reason #3 to love ELEVEN is their hero product—the Miracle Hair Treatment. It does 11 things for the hair (we’re sensing a theme here), from detangling and managing difficult hair to strengthening and restoring fragile hair.

Reason #4 to love ELEVEN is their simplicity. Stylists and guests know exactly how to use the products because the product names tell them what to do.

Reason #5 to love ELEVEN is their ingredients. They're vegan-friendly, PETA-approved, paraben-free, and encased in recyclable packaging.

Reason #6 to love ELEVEN is their merchandising. Their support material is colorful, simple, and straight to the point.

Reason #7 to love ELEVEN is they give back to make an impact. Their campaign with Hagar Australia, Style For Life, restores the lives of women and children recovering from human trafficking, slavery, and abuse.

Reason #8 to love ELEVEN is their buzz. They use unconventional ways to get their brand out there, and the result is fun, shareable content. It’s proving useful in building a community around the brand. ⠀

Reason #9 to love ELEVEN is their customers. They frequently research who the ELEVEN customer is and what needs they need to meet. ⠀

Reason #10 to love ELEVEN is their education. It's fun and interactive! They have videos, workbooks, and activities to showcase the most in-demand cutting and styling. Check our education page for upcoming ELEVEN classes at Premier Beauty.

Reason #11 to love ELEVEN is their accolades. ELEVEN Australia’s Co-Creative Directors are Australian icons and leaders in the hair industry—four-time Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole. Plus, magazines consistently feature their products for their simple, but effective performance.

All it takes is a quick scroll through our ELEVEN page to find something for everyone. Make sure to click on the holiday box sets, a gift collaboration with Australian Artist Rowena Martinich. Log in or register at Premier Beauty to start shopping.

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