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Premier Beauty Welcomes Maria Nila

11.01.2025

We’re excited to announce that Maria Nila has officially joined the Premier Beauty portfolio! This Swedish-born, family-run brand is redefining professional haircare with a commitment to innovation, sustainability, and results your clients will love.

Founded in 1999 in a small garage in Sweden, Maria Nila has grown into a global, B Corp certified brand with one mission: to be friendly to hair, animals, and the planet. Every product is 100% certified vegan, color-protecting, and designed to deliver salon-quality performance while staying true to clean, conscious beauty. (Featured in a 2024 Forbes publication).

Why Stylists Love Maria Nila

Maria Nila Leave-In

Maria Nila offers a complete range of products designed to meet every stylist’s needs:

  • Care & Style Collections – Targeted solutions for hydration, repair, volume, and more.
  • Style & Finish – Color-preserving styling products that lock in your artistry.
  • Color Collection – A full professional vegan shade portfolio that is resorcinol-free, giving you cleaner, safer options without compromising on vibrancy or performance.
  • Color Refresh Masks – Easy-to-use, temporary color masks that last 4–10 washes—perfect for clients who want to play with tone or extend their salon color.

More Than Just Haircare

Maria Nila Sustainability Practices

Maria Nila doesn’t just make great products—it’s a movement toward a more sustainable beauty industry. Their eco-conscious practices include:

  • Climate-compensated packaging to minimize environmental impact.
  • Ongoing emission reduction across their supply chain.
  • The Be Friendly charity initiative, giving back to causes that protect animals and the planet.

The Perfect Addition to Your Salon

Maria Nila Collection

Maria Nila is the refresh your retail shelves and backbar have been waiting for. With its wide variety of retail haircare and a full professional color line, this trailblazing brand empowers stylists to deliver cleaner, high-performance results—while aligning with the values today’s clients care most about.

Swedish. Sustainable. Innovative. Maria Nila is here, and it’s changing the game.

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