Hairstylists! Learn how to customize the new Aloxxi InstaBoost Color Conditioning Masques to keep clients excited to sit in the chair—and wash their hair at home.

If A-list actresses are using Unite, you know it’s good. Learn what products the celebrities are using, from hairspray to hair care for blondes.

b3 gives top hairstylists the control they need to produce the vivid hair colors seen day in and day out on their Instagram feeds.