Replenish your backbar or stock up your retail shelves during our 20% Liter Sale happening all July and August long!

Explore all the new promotions in our new “digital magazine” on our webstore with a more convenient way to shop right at your fingertips.

Create a BRIGHT, COLORFUL SUMMER HAIR LOOK using our color brands by July 31st 2023 for a chance to win a $500 webstore giftcard!

Premier Beauty is your next partner in success with 35 years of experience behind us.

You asked, we listened. We are excited to announce the launch of our new Premier Arrival Guarantee program, starting on May 1, 2023.

At Premier Beauty Supply, we’re proud to offer a range of sustainable and clean beauty brands to our customers.

Review the latest trends and see how they can be transformed into new trends for 2023.

Neon roots and ‘70s-inspired blowouts are on-trend for fall 2020. We’re breaking down the products you need from Premier Beauty to achieve these looks.

Team Premier is providing their best product suggestions for Halloween hairstyles this October, including styling solutions from Milbon, UNITE, Colorproof, and Keune.

Take clients from a peachy orange to a cherry amber hair color throughout fall and into winter. Premier Beauty shows you how.

Premier Beauty is serving looks to inspire an entry for this year’s Halloween Hair Contest, which will award our lucky winner with $400 to spend at Premier Beauty.

Embracing natural hair texture is here to stay. At Premier Beauty, we’re discussing the best way to sleep in braids for some overnight curls.

We’re asking for your best firework-inspired hair color submissions for our first annual Summer Hair Contest at Premier Beauty.

Let’s break down the basics of CBD in hair care and showing how to maximize a myriad of benefits with CBD-charged products.

Clients don’t want to worry about their hair this summer. Recommend the best hair care products with advice from the Premier Beauty team.

Recreate the original UNITE looks from these celebrities with exclusive step-by-step tutorials from the stylists themselves.

Hairstylists! Learn how to customize the new Aloxxi InstaBoost Color Conditioning Masques to keep clients excited to sit in the chair—and wash their hair at home.

If A-list actresses are using Unite, you know it’s good. Learn what products the celebrities are using, from hairspray to hair care for blondes.

b3 gives top hairstylists the control they need to produce the vivid hair colors seen day in and day out on their Instagram feeds.