As the adoption of men’s hair care, skin care, and makeup joins the mainstream, it will be crucial for salons to embrace the category. The personal care market for men is expected to reach $166 billion in 2022, according to Allied Market Research.

Throughout the past few years, brands have grown their lines to help stylists attract and retain male clientele. Plenty of waxes, pomades, shampoos, and color is targeted toward men—a far cry from the one-size-fits-all products we used to see. At Premier Beauty, we want to take the customization even further and posture some men’s hair care products that would be perfect for every age.

No, our recommendations don’t mean stylists need to be rushing out and buying new products. We’re recommending men’s hair care products from Premier Beauty that salons may already have on their retail shelves, and we’re ranking them by what age we think would be best suited for the product, just in time for Father’s Day.

20s

Young adults have more uphill battles than hair, but nonetheless, it’s a great time to start taking care of it, especially because men can start prematurely losing their hair in their 20s (and sometimes even in their teens).

We recommend that stylists add an oil-controlling shampoo to their lineup. Not enough? Try dry shampoo. This is also the time to encourage clients to experiment with their hair, while they still have it! Undercuts with longer tops are perfect hairstyles for waxes, pastes, and putties.


          Keune Deep-Cleansing Shampoo                             Keune World-Class Wax                              Living Proof pHd Dry Shampoo

30s

Around 30% of men will experience significantly thinner hair as they reach their 30s, which means stylists should suggest them taking action with a topical like Ethica’s convenient spray. Clients who want to make up for a loss of hair on top could also opt for a beard, plus it just seems like someone in their 30s would get into, honestly.

A survey of more than 1,000 men in the U.S. revealed that 42% of men aged 30 to 59 years use hair gel daily or several times a week, according to Statista. It was also the most-used hair product for that age range, compared to spray, mousse, and wax. Gel can be a lightweight, but strong hold option for those with finer hair. We recommend Loma’s Firm Hold Gel.


             Ethica Corrective Daily Topical                                   Loma Firm Hold Gel                                               Keune Beard Oil

40s

Men in their 40s will see a significant amount of grays, so stylists want to make sure they have hair color options for men, like 1922 by J.M. Keune Professional Color.

Since 40% of men in their 40s will experience significantly thinning hair, but still need a styling option, there’s nothing better than hairspray. We love GO 24•7’s masculine hairspray bottle, which we think is a discreet solution for stylists to recommend to men.

Kick up your beard services a notch and provide a clean, close shave for male clientele at this age. We have everything you need to expand your barbering services at Premier Beauty.

                  Keune Professional Color                                  GO 24•7 Control Spray                                           Keune Shaving Brush

50s+

Moisture, anti-aging, and toning are going be the name of the game for men in their 50s and up. We recommend a good purple shampoo to protect those grays from turning yellow. Then, follow up with a moisturizing conditioner and a thickening spray to keep the hair they have looking good.

Moroccanoil Blonde Perfecting Purple Shampoo               Loma Nourishing Conditioner                         KEVIN.MURPHY THICK.AGAIN

Men’s hair care products shouldn’t be one-size-fits-all. We don’t buy it that men aren’t concerned about their appearance or aren’t interested in personal care, especially as they age. Log in to get the products suggested here, and shop all our recommendations in our Father’s Day section.