Insight for Stylists

The Benefits of FRINGE.BENEFITS by KEVIN.MURPHY

07.14.2016

The client consultation for hair color just got a whole lot easier.

KEVIN.MURPHY has elevated and simplified the client consultation with FRINGE.BENEFITS. Available in the 10 most sought-after shades from KEVIN.MURPHY’s COLOR.ME line, FRINGE.BENEFITS is a visual consultation tool for personalized hair color. The fringes take the guesswork out of color and allow colorists to give clients a personalized preview.

What’s in the Box?

Made of a blend of human and synthetic hair, the fringes deliver a natural, multi-tonal result designed to blend seamlessly with your client’s own hair. Each hand-constructed fringe is equipped with a pressure-sensitive, non-damaging clip to gently secure.

The fringes come packed in a premium box featuring individual slots, allowing your salon to display and store them conveniently for high-impact color consultations. They capture a variety of depths and reflects in warm, cool and natural tones to match and complement your client’s skin tone and eye color.

FRINGE.BENEFITS Hair Colors
Who is it Designed For?

For the Salon Professional: The fringes are designed by a hairstylist for a hairstylist and were created with the intention to raise the bar on the hair color consultation process. FRINGE.BENEFITS enables the colorist to deliver the best tailor-made color formulas and techniques needed to personalize for each and every client.

For the Client: Finally, a tool that communicates the color your client has always wanted! FRINGE.BENEFITS makes it easy to discover which color family and depth suits your client.

Cool Vs. Warm Hair Color

When trying on the fringes, it will become obvious whether your client is warm or cool and, consequently, which shade will suit them best.

COOL
- Cool clients typically exhibit pink, red or bluish undertones.
- They might have blue or green eyes with grey/silver flecks.
- They typically look best in cooler hair shades such as mahogany, violet and ash.

WARM
- Warm clients typically have yellow, peachy or golden undertones.
- They likely have brown or hazel eyes with gold flecks.
- They typically look best in warmer hair shades such as gold, copper and red.

Explain to your client why the shade works. For example, you might point out to a warm-toned blonde how shades like butterscotch and honey play up her peachy complexion.

The Benefits of FRINGE.BENEFITS

IMPROVED COMMUNICATION WITH CLIENTS
Ever had a client ask for red hair when the color they really wanted was more of a merlot? Clients often have a different interpretation of color than their colorist. FRINGE.BENEFITS levels the communication playing field by providing a visual so clients can see their desired color.

CLIENT SATISFACTION
By eliminating misunderstandings and delivering color that aligns with expectations, FRINGE.BENEFITS ensures your client’s satisfaction.

GREATER PROFITABILITY
Client satisfaction leads to loyalty which, in turn, leads to greater profitability. FRINGE.BENEFITS not only assists in client retention and ensures repeat business but also serves as the perfect vehicle for introducing color to non-color clients.

CREATIVE FREEDOM
By providing a platform to showcase your artistic vision, our fringes establish credibility and trust, creating more freedom for you.

CONFIDENCE WITH YOUR COLOR
By allowing you and your client to preview your color before you commit, FRINGE.BENEFITS ensures confidence with your color selection.

Now that you know the benefits, get coloring! Purchase FRINGE.BENEFITS at Premier Beauty and follow COLOR.ME by KEVIN.MURPHY on Instagram.

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