May TEXTEL

COLOR.ME Brand Story

About COLOR.ME BY KEVIN.MURPHY

This line utilizes naturally ingredients and is proud to brand itself as environmentally-focused. Shea Butter, Honey, and Aloe Vera can all be found in these bottles to keep the user’s hair strong, healthy and resilient. Not only does these ingredients benefit the health of the hair and scalp, but they assist in developing a strong, multi-tonal color as well. To further the lifespan of the hair color, these dyes are also infused with ingredients high in antioxidants, such as pomegranate and rosehip oil. These natural additives give the wearer’s color an extra layer of protection with UV resistance. COLOR.ME keeps in line with its promise for luxury by refusing to use ammonia or PPD in any of their products. Instead, these products are made with only gentle ingredients to ensure even the most sensitive clients are at ease during the coloring process.

THE CHOICES WE MAKE

The team at KEVIN.MURPHY took advantage of the latest hair care technology to ensure strength and vibrancy in COLOR.ME. Using molecular coupling, the dye in COLOR.ME remains in a secure bond when applied to the hair follicle. Every stylist now has the opportunity to form their own unique blend of multi tonal colors to create their ideal shade. This maximizes freedom and creativity whether it’s at home or in the salon. Once you find the perfect blend of shades, download the COLOR.ME by KEVIN.MURPHY app to save client info and create and save formulas for future use. This app also has easy access to popular social media, so you’ll be able to upload directly to your followers and add to your growing portfolio. Once you start styling with KEVIN.MURPHY, you start benefiting the environment. This business is certified Cruelty-Free and is a part of the Beauty Without Bunnies program, the largest nonprofit animal rights organization in the world. This organization is dedicated to keep animals happy, healthy, and out of labs. COLOR.ME also treats the water used to wash to color tanks so it’s safe to return back to its original source. This lessens waste and promotes sustainability for the future of haircare.

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