Do You Have Clients Who Are First Time Blondes?


There are a few things your clients need to know when they first go blonde. There’s purple shampoo, rules about certain products, and more. Send them home with the right supplies to help them maintain their gorgeous shade.

Purple Shampoo

Purple shampoo, the holy grail of blonde wearers. It cancels out brassiness and keeps everything bright and blonde. Since purple is the opposite of yellow on the color wheel, it cancels out and neutralizes yellow tones. However, it’s important to remind your client that they should wait up to two weeks before washing their hair with purple shampoo. This is to keep the integrity of the original tone. Also, encourage them to choose a quality purple shampoo, such as PRAVANA’s The Perfect Blonde Purple Toning Shampoo or Milbon’s Sophistone Color Balancing Purple Shampoo. Before using blonde shampoo, encourage them to rinse out any other hues with a clarifying shampoo like Living Proof’s Triple Detox Shampoo. Finally, warn clients not to overuse purple shampoo, keep usage to once to twice a week.

Things to avoid as blondes

Since blonde hair is lighter, it’s more susceptible to staining. That’s something for your clients to keep in mind. Especially when they’re swimming or working with dyes, tell them to tie hair up when dealing with paints and .avoid cheap temporary hair color.

Find a quality conditioner and mask

Lightened hair is likely to get dry without a powerful conditioner and mask. Make sure to use one that’s designed to repair hair from the roots to the tip. K18 has a mask that uses a formula that targets the cortex, so the hair gradually looks as good as it feels. If you’re looking for something to use every day, B3 Brazilian Bond Builder offers an Instant Restore and Protect Reconstructor that is perfect for blondes and anyone with color-treated hair.

Send off your clients confident and excited about having their new do. For more blonde products, check out Premier’s webstore.