Dyson Brand Story

About Dyson

Dyson is focused on solving the problems that others have ignored; solving them first using their technology and ingenuity. In order to achieve this, they pioneer technologies that are different and authentic.

Allergies, air quality, sustainability, beauty and lifestyle are just some of the areas that are explored at Dyson. They engineer solutions to everyday problems, from capturing dirt and air pollution to reducing hair damage, driven by a relentless desire to make things work better.

From hair dryers and straighteners to purifiers and vacuums, Dyson technology is engineered to help improve your business environment.

Hair Care, re-engineered

To solve real-world hair care problems like protecting natural shine and smoothness while preventing extreme heat damage, Dyson created state-of-the-art laboratories. Even inventing new methods of testing to analyze 1,010 miles of real hair. The end result was a new kind of hair dryer and hair straightener. All are designed to help protect your natural shine from extreme heat damage, every time you style. The Dyson Corrale™ hair straightener is the only straightener with flexing plates that shape to gather hair. And if you're looking for a professional hair dryer, each Dyson Supersonic™ comes with attachments to help you create the perfect look and a cold shot button to help set the style.

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