About Alfaparf Milano

Alfaparf allows you to dive into your creative side. You’ll be able to express yourself with the color and style of choice when you take advantage of the numerous salon-grade products. This Italian hair care line gives you ultra-concentrated products to develop a bright, vibrant color and to keep your hair healthy and strong. That’s why every second, across 5 continents, a woman leaves a salon wearing Alfaparf Milano hair color. Treat yourself to the #1 Italian brand in the hair salon industry worldwide. Pamper your hair to keratin treatments, top-tier shampoo and conditioner, and more.