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Introducing the Newest Brand to Premier: DYSON

08.29.2023


Dyson’s unique problem-solving approach addresses hair care issues that are often overlooked by others. To tackle challenges such as preserving natural shine, smoothness, and preventing extreme heat damage, Dyson established cutting-edge laboratories and pioneered new testing methods and the result of these endeavors was the creation of a revolutionary line of hair dryers and hair straighteners tailored for salon professionals. Dyson’s commitment to intelligent heat control ensures the protection of your clients; hair from the perils of extreme heat, resulting in hair that shines with vitality. The essence of Dyson’s DNA lies in doing more with less. As relentless engineers, they constantly seek out problems to solve, whether it’s through their pioneering technology, innovative spaces, philanthropic endeavors, or educational initiatives.

Dyson Supersonic™ Professional Hair Dryer

The Dyson Supersonic™ professional hair dryer is engineered to protect hair from extreme heat damage, with the fastest drying and controlled styling to help increase smoothness by 75%, increase shine by up to 132% and decrease frizz and flyaways by up to 61%1. Dry and style every hair type – from straight and wavy, to curly and textured – with five styling attachments. Each is engineered for even heat distribution, precise styling, and fast drying. By placing the motor in the handle, the head on the device can be made shorter, enabling enhanced precision during close-up styling. The Dyson digital motor V9 is acoustically optimized, reducing noise and ensuring a less disruptive experience in salon environments.
1 vs. naturally dried hair. Results may vary by hair type.



Dyson Corrale™ Straightener

The Dyson Corrale™ styler straightener can create a variety of different styles – from curls and waves to smooth and sleek. Powered by a 4-cell lithium-ion battery to deliver the thermal performance of a corded straightener, cordfree. Intelligent heat control responds to thickness, texture and length of hair and regulates temperature of the plates 100 times a second to style with precise heat that never exceeds your chosen temperature. It is the only straightener with flexing plates that shape to gather hair, which allows you to create the same style but with less heat - and half the damage2.
2 Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on Corrale with flexing plates vs. Corrale with solid plates.





Dyson HEPA Cool Formaldehyde purifier

The Dyson HEPA Cool Formaldehyde purifying fan has the most advanced filtration system and combines a precise, solid-state formaldehyde sensor with a unique catalytic filter that continuously destroys formaldehyde3. A filter removes gases and odors and a HEPA filter captures 99.97% of particles 0.3 microns in size. Integrated sensors constantly analyze the air, while Dyson's unique algorithm cross-checks data every second. It diagnoses pollutants at a molecular level, displaying live results on the LCD screen. The Dyson catalytic filter continuously3 traps and breaks down formaldehyde molecules into water and CO₂. And it never needs replacing. Air Multiplier™ technology generates circulation power to draw distant pollutants into the machine, projecting over 77 gallons a second of purified air throughout the room4.
3 Third party full machine testing based on GB/T 18801-2015 formaldehyde cumulative clean mass testing with continuous injection until plateau of formaldehyde CADR is achieved. Results may vary in practice.
4 In Maximum setting. Tested for air projection (DTM801) and purification coverage in a 2860ft³ room (TM-003711). Capture rates vary.



Dyson HEPA Big+Quiet Formaldehyde purifier

Engineered for professional environments, the Dyson HEPA Big+Quiet Formaldehyde purifier is Dyson’s quietest, most powerful air purifier yet. Three phases of purification capture 99.97% of pollutants. A selective catalytic oxidization filter works to destroy formaldehyde, continuously3, and an intelligent CO2 sensor system senses and reports CO2 levels in real time displaying results on the 1.44 inch LCD screen. Cone aerodynamics to create powerful jets of air to project purified air around the room, and the purifier is acoustically engineered to operate at lower noise levels of just 55.6dBA at its highest power setting.

3 Third party full machine testing based on GB/T 18801-2015 formaldehyde cumulative clean mass testing with continuous injection until plateau of formaldehyde CADR is achieved. Results may vary in practice.

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