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New Product Spotlight: Moroccanoil Treatment Purple

02.26.2024

Moroccanoil Treatment Purple: Enhancing Your Haircare Routine with Violet Pigments

Moroccanoil, the powerhouse behind the #1 Best Selling hair oil, the iconic Moroccanoil Treatment (also loved  by Harper’s Bazaar), is back with an exciting new product that is set to revolutionize the professional hair industry. Introducing Moroccanoil Treatment Purple, a premium hair treatment enhanced with violet pigments to amplify cool tones and neutralize brassiness in blonde, lightened, or grey hair.


Enhanced Benefits, Same Trusted Formula

Moroccanoil Treatment Purple boasts a premium alcohol-free formula that not only styles, conditions, and boosts shine but also effectively counteracts yellow and orange tones, protecting your hair from thermal damage. The addition of violet pigments enhances the depth and dimension of your hair, providing a natural-looking sheen that's sure to turn heads. But don't just take our word for it – the numbers speak for themselves.

Consumer-Tested, Consumer-Approved

In a recent consumer survey, 95% of participants reported that Moroccanoil Treatment Purple refreshed their highlights in just one use, while the same percentage noted a reduction in brassiness. Additionally, 95% found that the product helped maintain their blonde tones between salon appointments, with 91% declaring it essential to their blonde care routine. The overwhelming consensus? Moroccanoil Treatment Purple is a game changer.

How to Use

But the best part? It's incredibly easy to incorporate into your routine. Simply apply a small amount to damp or dry hair, style as usual, and prepare to be amazed. For optimal results, use 2-3 times a week or as needed, and consider pairing it with Moroccanoil's Blonde Perfecting Purple Shampoo and Conditioner for an unbeatable combination.


Join the Purple Movement – Preorder Today

The verdict is in: Moroccanoil Treatment Purple is poised to take the industry by storm, offering a new standard in haircare for those seeking to enhance their cool tones and neutralize brassiness. So, why wait? Be a trailblazer in the purple movement and preorder your Moroccanoil Treatment Purple today at Premier. Trust us; your hair will thank you later.

Contact your Premier Account Executive to PREORDER.

*Only available in Illinois, Michigan, and Ohio

FAQ

WHAT’S THE DIFFERENCE BETWEEN MOROCCANOIL TREATMENT LIGHT AND MOROCCANOIL TREATMENT PURPLE?
Moroccanoil Treatment Light is a more lightweight version of the original Moroccanoil Treatment, specifically developed for fine and lighter-colored hair. Moroccanoil Treatment Purple has the same great benefits plus violet pigments to counteract unwanted brassiness in blonde, lightened, and grey hair.

HOW DOES MOROCCANOIL TREATMENT PURPLE COUNTERACT ORANGE AND YELLOW TONES IN THE HAIR?
Our iconic formula has now been infused with carefully balanced violet pigments to correct unwanted brassiness in the hair and add depth, dimension, and shine.

CAN I REPLACE MOROCCANOIL BLONDE PERFECTING PURPLE SHAMPOO AND CONDITIONER WITH MOROCCANOIL TREATMENT PURPLE?
Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner provide intense color correction during the cleansing process, as the hair cuticle is gently lifted allowing pigments to penetrate more deeply resulting in more intense toning benefits. Moroccanoil Treatment Purple provides daily color correction to maintain those benefits between washes.

DOES MOROCCANOIL TREATMENT PURPLE STAIN?
Moroccanoil Treatment Purple has been tested to ensure it does not stain hands, pillowcases, clothes, or towels. With that said, please use pigmented products with caution around materials that stain or discolor easily.

I HAVE BLONDE HAIR AND CURRENTLY USE MOROCCANOIL TREATMENT LIGHT. SHOULD I SWITCH TO MOROCCANOIL TREATMENT PURPLE?
Blondes who are happy with their existing haircolor and are not looking to counteract any unwanted brassiness in their hair, can continue to use Moroccanoil Treatment Light. Blondes who would benefit from the added value of tone-correcting violet pigments to counteract yellow and orange tones can use Moroccanoil Treatment Purple.

CAN MOROCCANOIL TREATMENT PURPLE BE USED EVERY DAY?
Yes. For those clients who desire continued toning throughout the week, feel free to use daily. Adjust frequency of use depending on desired result.