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New Hotheads Hair Extensions at Premier Beauty


By Erin Gignac

We’re talking with Jessica Chasey, Illinois Sales Manager for Premier Beauty, on the new Hotheads Hair Extensions and how you can save money and make money—with a whole lot of time to spare.

“I think the time thing is huge with these. Stylists are used to marking off hours and hours of time in their books for an extension client,” she said. “Hotheads is really cool because you can do a whole head of hair in 45 minutes to an hour.”

Compare this to the average application that takes at least three to four hours and you’ve saved a lot of time, which helps you see more clients and increase your revenue. The timesaving element comes from adhesive weft extensions that only require a clip and a comb to apply; no heat or tools needed. 

The extensions can be reapplied up to three times, with the usual client having to visit every 10 weeks to get them redone.

“I think it’s really cool to be able to open a salon’s eyes and show them that they do have the clientele for extensions.”

When you think of hair extensions, you might picture extremely long platinum blonde strands, which aren’t really popular in the Midwest. On the contrary, Hotheads Hair Extensions come in a variety of remarkably natural shades that are perfect for anyone and everyone. Once they’re applied, the extensions are seamless and undetectable.

“It’s really for density and volume—not just for length. It’s to give you thick gorgeous hair with luster. For aging clients, it gives them the same hair they had when they had 25 years old.”

Chasey recommends getting a few clients on board with the extensions and gradually adding more clients to the roster each month.

Along with saving time and making money, the extensions also protect hair from damage. This might be a good option for virgin hair clients who want a playful ombre without altering their actual hair color. Perhaps some of your clients have gone through chemotherapy or prefer to use products without chemicals. Hotheads Hair Extensions are a way to change their look without putting chemicals into their system. This is also a great process for clients with extra-bleached hair that can’t handle any more damage.

“You can do color corrections and a full set of highlights without ever using bleach,” she said.

Hotheads Extensions are made with 100% human hair with the cuticles intact. The Original Extensions come in 20-piece sandwich packs. Simply part a small section of hair with the comb and sandwich one extension on each side. Premier Beauty also carries the Rooted Extensions, Micro Strands, Custom Orders of Hairwear and the Full Wet Line.

“I’ve never seen excitement over a brand generated so quickly than over Hotheads. This is exciting.”

Hair extensions are a huge holiday trend, so look for upcoming Premier Beauty classes to get certified in applying Hotheads. Find the latest tickets online by registering or logging in. To purchase the extensions, visit our Hotheads brand page on Premier Beauty.

Erin Gignac covers stories for Premier Beauty. Follow her on Twitter or view more of her work here

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