We get competition advice from Carlos Cintron, NAHA winner and judge and Vice President of Education for Keratage Age-Defying Hair Care.

Take a look at some of the highlights from Premier Beauty's 2015 Style Show in Chicago, featuring education teams from KEVIN.MURPHY, Eufora International, Keune and Moroccanoil.

We get tips, tricks and a stylist’s spin on a new game-changing product, KEVIN.MURPHY’s DOO.OVER, with Marissa Lauren from Studio 110 Salon in Chicago.

How will you sort through the craziness of the Chicago Style Show? The team at Premier Beauty is giving you some suggestions for can’t-miss activities.

Premier Beauty’s new Moroccanoil Mask packettes will reintroduce clients to the importance of deep-conditioning and help broaden your customer base.

Save time and increase your bottom line with adhesive weft extensions from Hotheads Hair Extensions. Learn more about the new brand in this blog.

Justine is continually learning and building experience to offer product solutions that meet clients' needs. She credits Eufora for the motivation to stop selling and start educating.

Introduce holiday merchandising without turning people off with Jason Hall from RED 7 SALONS. The key? Make it easy and focus on one promotion a month.

Ordering holiday merchandise early gives you some time to execute a successful holiday campaign and stay on top of all things hair. Happy holidays!