As recently featured by Modern Salon in their article “Formaldehyde‑Free Keratin Treatments: A Breakthrough System by Pure Brazilian,” many clients and stylists alike are looking for safer, cleaner smoothing options — ones that deliver sleek, frizz‑free hair without harsh chemicals. Pure Brazilian stands out by offering a formaldehyde-free “CLEAR” smoothing solution, giving clients a gentler option while still achieving smooth, manageable, and glossy results. (modernsalon.com)

To support the rising demand for professional smoothing, Premier Beauty is excited to welcome Pure Brazilian to our portfolio of salon offerings. We’re proud to offer this professional-grade smoothing system as another choice for stylists and clients who value smoothness, manageability, and flexibility in their styling routine.

Why Pure Brazilian?

Pure Brazilian is a salon-first brand focused on delivering smooth, glossy, frizz-free results through a simple, effective professional system. Their formulas are designed to help reduce frizz, add shine, improve manageability, and strengthen the hair using a blend of keratin, amino acids, and nourishing extracts.

This brand has built a loyal following thanks to its focus on performance, simplicity, and client-friendly maintenance products—making it a great addition for salons expanding their smoothing menu.

The Professional Smoothing System: Step 1–3

At the core of the brand is their Professional Smoothing System, a three-step in-salon treatment designed to reduce frizz, enhance shine, and improve hair manageability.

Step 1 – Anti-Residue Shampoo:
A deep-cleansing shampoo that removes buildup, prepares the hair for the smoothing solution, and ensures optimal absorption for lasting results.

Step 2 – Smoothing Solution:

This step is where the transformation happens. Pure Brazilian offers two options:

• Original Smoothing Solution: Provides a classic smoothing experience that reduces frizz, strengthens hair, and leaves it glossy.
• CLEAR Smoothing Solution (Formaldehyde-Free): A gentler alternative ideal for clients who prefer a formaldehyde-free treatment. The CLEAR solution delivers smooth, frizz-free results while maintaining natural hair volume, making it perfect for those with sensitive scalps or fine hair. It also reduces blow-dry and styling time by up to 60% and blocks up to 90% of frizz, according to Pure Brazilian. (modernsalon.com)

Stylists can choose the solution that best fits each client’s hair type, texture, and preferences, allowing for a more customized service experience.

Step 3 – Deep-Conditioning Masque:
A restorative masque that seals in moisture, strengthens hair, and leaves it soft, hydrated, and polished. This step ensures that results from either the Original or CLEAR smoothing solution last longer and maintain optimal hair health.

Express Blowout — A Quick Smoothing Alternative
For clients who want smooth, frizz-free hair but don’t have time for a full treatment, Pure Brazilian offers the Express Blowout. Using the same keratin-based formula as the full system, this quick service smooths and adds shine in half the time. Ideal for busy clients or those seeking a lighter, lower-commitment option, it leaves hair shinier, healthier, and frizz-free for 4–6 washes

Support the Service With Retail Take-Home Products
To help clients enjoy their results longer, Pure Brazilian offers a full take-home regimen. These retail products complement the professional smoothing treatment and maintain softness, shine, and longevity between appointments.

The line includes:
• Daily shampoos and conditioners
• Leave-in treatments
• Smoothing serums
• Thermal protectants
• Deep-conditioning masks

These products are excellent retail opportunities for stylists looking to support service results while increasing retail sales.

A Flexible Addition to Your Smoothing Menu

As demand for smoothing services continues to rise, offering more than one option can help you serve a wider range of clients. Pure Brazilian gives stylists another trusted tool for delivering glossy, manageable, more controlled hair—whether a client wants a dramatic smoothing result or something softer and more natural.

We’re excited to bring Pure Brazilian to Premier Beauty and expand the smoothing options available to our professional community.

More information, product education, and availability can be found on our website.