No formula changes. No time adjustments. Safe for all hair types. Eufora Color Elixir prevents damage during the color service, not just after, Kosiba said.
By Erin Noha
Eufora Color Elixir is a professional additive that protects hair from damage during the color service, not just afterwards.
“With Eufora we wanted to go in a different direction,” said Aaron Michael Kosiba, Eufora Color Technical Director.
Eufora developed Color Elixir to protect hair from free radicals during initial oxidation and allow for maximum color saturation. Color Elixir with Naoplex Technology (a proprietary blend of antioxidants and vegetable additives) is available January 1 from Premier Beauty.
For the past year or two, re-bonding products have been the trend, Kosiba said. However, most re-bonding products only focus on repairing bonds, not preventing the breakage of bonds altogether.
“Color Elixir is filling in a need where there was a demand.”
No formula changes. No time adjustments. Safe for all hair types. Color Elixir is about surrounding hairdressers with everything they need to do their job and, in this case, making their job easier.
How to Use Color Elixir
Color Elixir is a simple process that involves two products. The Professional Additive mixes in with the color while the Professional Sealer is used after shampooing at the end of the color process.
Step 1: Professional Additive
When using Color Elixir with color: Mix 1 pump per 30g of mixed color.
When using Color Elixir with bleach: Mix 1 pump per 30g when using bleach up to 20 vol. and 2 pumps per 30g when using 30 and 40 vol.
Step 2: Professional Sealer
After color, rinse hair until water runs clear. Shampoo the hair and rinse out. Apply 3-5 pumps of sealer and comb it through, leaving on for 5-10 minutes. For thick hair, you can condition afterwards, if needed. The sealer is designed to protect hair from other damage and restore the pH balance.
“With both products, we’re working on damage from the front and back end.”
Just say no to damage with Eufora Color Elixir. Purchase Color Elixir and view the entire Eufora brand by logging into Premier Beauty.
Erin Noha covers stories for Premier Beauty.