Why Your Salon Should Sell Retail Online.

The salon industry has seen a shift in retail sales over the past several years. That’s because more and more people expect and seek out the convenience of buying their products online. Approximately one-third of all retail sales in the U.S. is currently happening online, and that number is expected to double in just a few short years.

Many retail giants have actively pursued consumers and have effectively cut the salon out of the sale of professional products. Others offer a small commission in exchange for access to clientele.

Amazon, for example, has a deal where clients can buy with them through a link on the salon website. The salon can earn commission on the first sale; however, it’s highly unlikely that a client will go back to the site to re-order, cutting stylists or salons out of the deal for later purchases. Any large retailer is not going to worry about the salon and its commissions when they can go directly to the client to take the entire sale.

It’s Time to Take Back the Sale

As a distributor, we have a vested interest in your business and will do everything in our power to help the salon successfully sell retail. That’s why we’ve partnered with SalonInteractive— an e-commerce platform for the professional beauty industry.

With SalonInteractive, encourage clients to “shop local” through the salon’s own custom-branded online retail store. The store will provide a trusted and convenient shopping experience for clients and will bring professional brands back to the salon where they belong.

By simply offering a SalonInteractive custom-branded online retail store, the salon can:

     - Offer convenience and better serve clients.
     - Gain client loyalty by offering the products they love from a trusted source.
     - Take back the sale from big online retailers; keeping professional products truly professional.
     - Help clients who are already making purchases online buy through the salon or stylist instead.
     - Help customers support the #ShopLocal movement.
     - Have a backup plan in place in case a product is out of stock.
     - Offer specialty products that the salon would otherwise not stock.
     - Offer other brands besides what the salon carries.
     - Sell retail when you otherwise thought it was not possible.
     - Make extra money, even without carrying inventory.
     - Earn commission and increase the salon’s bottom line.

Create a custom-branded online retail store with SalonInteractive!

How it Works

1. Create account.
It just takes a few minutes and five easy steps to start selling online. Sign up, add your local distributor and account number, add brands you’d like to offer, input and confirm bank information for commissions, and create a link to the new store. Bam! You’re ready to start selling online!

2. Direct clients to an online store.
Grab the store link and share away! Add it to a business website, shout it out on social media, display it in the salon or spa, and include it on every correspondence. You can even do a FREE one-time mass email to share the exciting news!

3. We’ve got the rest!
With SalonInteractive, offer professional products to customers without having to carry any inventory. They order from the online store when it’s convenient for them and receive the product in the comfort of their own home, directly delivered from our warehouse. It’s that easy!

Take back the sale and start selling online. Contact your Account Executive at Premier Beauty to learn more!