Bethany Wright from Alfaparf Milano is Premier Beauty’s October Spotlighted Educator!
WHAT INSPIRED YOU TO BECOME AN EDUCATOR?
I love helping other stylists grow. And I know that once someone broke down the science and explained to me the color line it all clicked and made more sense. And I want to be able to help other stylists understand color and the impact it has on people.
Color, Foining, Hair Care
TELL US A LITTLE BIT ABOUT YOUR SALON!
I am in a smaller salon in a small town. We carry Alfaparf for color and care as well as Eminence Organics for skin care. It’s a small 3 chair salon and we have a very relaxed and laid-back home vibe.
WHAT ARE SOME OF YOUR BEST PRACTICES FOR RETAILING TO YOUR CUSTOMERS?
I love giving out samples of shampoo and conditioner/masks. As well as really asking the clients what their hair needs are. I tailor their care and styling regimen based on what they tell me their needs are. I also make sure not to overload them with products and try and keep their regimen simple, so they don’t get overwhelmed.
ANY HOBBIES? OR ACTIVITIES OUTSIDE OF DOING HAIR?
I love doing crafting activities with my children as well as reading and working out!
FAVORITE PRODUCTS WITHIN YOUR BRAND:
, Thermal Protector Spray
, Smoothing Cream
FAVORITE CLASS TO TEACH AND WHY
Officina Del Colore (ODC). I love how in depth this program is with our color lines. And I love being able to help people understand the differences as well as what item to use for different scenarios! I love teaching the basics of this class because I believe that once you understand the basics and the technical information, you can truly become creative and push the limit.
FAVORITE PART ABOUT YOUR BRAND'S EDUCATION?
I love that we offer free Zoom classes for any stylist! I love that we do that because it’s a great introduction to the brand and gives a lot of useful information. And I love that we are incredibly inclusive with stylists and education alike!
IF YOU COULD GROW UP IN ANY DECADE, WHICH WOULD YOU CHOOSE?
I would love to have grown up in the 70’s. It’s such a cool decade with clothing, hair, and music.
FAVORITE QUOTE OR SAYING?
We rise by lifting others.
Check out some of the Alfaparf education classes
on our virtual library we have to offer as well as Alfaparf’s brand page
to experience all of the amazing products they have to offer!