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Promoting Products & Virtual Education During COVID-19

04.17.2020

If you are unsure of what to post and what products to promote to your clients, we suggest the following products/brands.

Alfaparf - Semi Di Lino & Lisse Design Masks
Living Proof - Restore Masks & Color Care Whipped Glazes
Moroccanoil - Color Depositing Masks and Color Meets Care Kits
HempBeauty - Detox + Renew Night Mask
Aloxxi - Instaboost Conditioning Color Masks
Milbon - Signature Repair Restorative Treatment
KEVIN.MURPHY - RETOUCH.ME Sprays
Brazilian Blowout - b3 Color Care Shampoo & Conditioner
Ethica - Shampoos & Conditioners

Show your value by discussing different products that you already carry in your salon to your customer. Inform them of the benefits of using these products and how it can help them while waiting until they are able to see you next.


                                                       Please click here for more images.

Once your salon opens, and you are behind that chair, there is going to be a mad rush of customers wanting to get in before anyone else. Ease this transition by filming How To’s, Product Reviews, Product Uses, or simply use our reshareable content to help you grow your business.

Although many of us are on social media all the time, many may not have seen your post at the time you shared it, so be as repetitive as possible. On Instagram post at least once a day and on facebook post 1-2 times a day. Use your stories button as often as you can, even if you are holding a product and just talking about it…GET THE WORD OUT.

Use hashtags like #showyourroots or #supportyourstylist or #localstylist to get your content (post images/captions) out to as many in your area as possible. While also using local hashtags like #chicagosalon, #daytonsalon etc.

We suggest a calendar of posts like this:

Shop Our Products, Product Post, Hair Post, Tutorial (if you have it), Support Our Salon, Product To Buy, Hair Post, Product To Buy, Shop Our Salon, Hair Post.

Virtual Education

Are you following us on social media? Facebook or Instagram? Have you been attending the virtual classes offered by each of our brands? From bridal hair, to color, to marketing your business during COVID-19, they have you in mind and want you to join!

We update our stories on Facebook and Instagram every day and our classes are posted by 8am. Feel free to also check on our website for updates every Monday for class schedules offered.
                    
                         Click here to view all Virtual Education!

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