How to Stop Selling and Start Educating 07.21.2015 | Insight for Stylists Photo Credit: The Studio for Hair team poses in front of their salon's photo wall with Eufora's Don Bewley and Jeffrey Mayo. The team was at the salon prepping for the Detroit Style Show the following day. Front row (left to right): Natalie Sikora, Julie Cross, Jeannie Jachman, Hillary Volmerhausen, Jessica Ramsey. Back row: Jay Blazius, Alex Jacobson, Jeffrey Mayo, Don Bewley. // The key in retail is to stop selling and start educating, says Natalie Sikora, co-owner of The Studio for Hair. Read More
Jeffrey Mayo Demos Eufora's New Campaign 07.16.2015 | Insight for Stylists Photo: Jeffrey Mayo demonstrates a cutting technique at the 2015 Detroit Style Show. (Mallory Sorenson/Premier Beauty) // Jeffrey Mayo, Eufora's Global Team Educator, teaches you how to achieve natural looking waves without the frizz and damage from perms of the past. Read More
Meet Irene Jones, July Educator of the Month 07.05.2015 | Education & Events Meet Premier's July Educator of the Month, Irene Jones. She's constantly seeking new ways to further advance her technique, delivering precise, long-lasting colors and cuts. Read More