PRAVANA - Looking at Color Through a Stylist’s Lense


When a Stylist looks at color, they don’t see one shade. Instead, they see how the tones and dyes would react to your natural color. They see if your skin tone would compliment a cooler or warmer shade of the color. PRAVANA is a brand that offers haircare solutions and colors that work with the Stylist’s way of thinking.

PRAVANA shatters the expectations of the beauty industry with cutting-edge formulas and vivid colors. Founded in 2004 by Steve Goddard, PRAVANA has made leaps and bounds for all color enthusiasts. Over the past decade, this brand has received recognition for its innovative formulas and design. One of their most notable products is the ChromaSilk Permanent Crème, which offers 135+ silk and keratin-based colors from which to choose. Get 100% grey coverage and gorgeous color from either base. All the colors within this line are true to tone and specifically formulated with the hue you need.

PRAVANA also provides a hair care line that offers color protection shampoo and conditioner. These formulas are clinically proven to cleanse while ensuring that color lasts up to 60 washes. These products are enriched with Silk Amino Acids to help build strength and offer UV color protection.

PRAVANA curates haircare and coloring solutions that keep up with the latest styles and trends. The brand regularly engages with its following of over one million fans across social media. To explore all of PRAVANA’s products, check out their page on Premier’s website.

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