ColorProof Daily Blonde Shampoo gently cleanses while toning and brightening blonde, lightened and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected.

Aroma: Citrus, Jasmine, and Coconut Milk

Features & Benefits:
Gently cleanses without stripping
Instantly neutralizes brassy tones
Combats drying and damage caused by lightening
Softens, smooths. and adds glossy shine
Provides color protection and shields against damage
Advances ColorLast System extends life of your color

Wet hair, lather.
Leave on for 1 - 2 minutes as needed.
Rinse.

KEY INGREDIENTS:
Violet Pigment: neutralizes brassy tones
Safflower and Marula Oils: nourish and soften hair while delivering shine
Biotin helps strengthen strands and repair damaged caused by lightening
Advanced Color Last System™: ColorProof's proprietary blend designed to repair, preserve and protect color-treated hair