Alfaparf Milano Precious Nature Non Ammonia Permanent Hair Color is a permanent coloring cream that has an "appetizing" appearance and an inviting aroma, ammonia-free. Shiny color, soft hair and comfort for your scalp. Featuring 49 shades in 5 color families. The formulas are enriched with natural ingredients: Rice Milk with nourishing properties, Sugar to help give shine to the color and each color family has a customized natural ingredient.