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Living Proof

Living Proof
To solve the root causes of everyone’s top hair concerns: frizz, damage, and fullness, our team of stylists and scientists analyzed 100s of competitive products that have been in the market for the past 30 years. What they found was that the traditional beauty industry relies on heavy silicones that mask hair symptoms but don’t really solve them. What came next from those studies were three revolutionary discoveries that appeared in the form of microscopic molecules. The first, our Healthy Hair Molecule (OFPMA), creates a weightless, invisible shield that repels dirt and oil to keep hair cleaner, longer. The second discovery was our Thickening Molecule (PBAE) which creates revivable body that lasts up to 5x longer on even the finest hair and without the usual stiff, sticky results. Our third discovery was a Volumizing & Texturizing Molecule (ETAS) that delivers bigger, longer-lasting volume without weighing it down.

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