A lifestyle brand for the young and young at heart, ELEVEN Australia is the fresh approach to hair and body care. Starting in 2011 with the now iconic Miracle Hair Treatment, ELEVEN Australia has grown to an award winning 35-product range for everyone.
In working on creating a brand that embodies the Australian lifestyle, ELEVEN Australia teamed up with celebrity hairstylist and four-time Australia Hairdresser of the Year, Joey Scandizzo and Australian Photographer of the Year, Andrew O’Toole. Through their work on-set and the salon floor to photoshoots and fashion shows, the dynamic duo recognized a gap in the market for a fresh, fun and self-explanatory range with products that simplify your hair and body care routine by doing exactly what they say they will. Together, they helped create ELEVEN Australia into what it is today as the brand’s Co-Creative Directors.