Expert care for colorful hair. Aloxxi Haircare hails from beauty icon and OPI founder, George W. Schaeffer, who has a passion for color, quality, and performance. Continuing his commitment to unique experiences, valuable customer service and personalized relationship, Aloxxi delivers upon the needs of stylists and their clients worldwide. Aloxxi is an indie brand made up of passionate hair enthusiasts united in sharing their knowledge and love of hair. Formulated by stylists for anyone who demands expert care for their hair, Aloxxi delivers exceptional products that are proven to make hair healthier, shinier and more colorful.