NEW PRODUCT LAUNCHES AND UP TO 66% ON NOVEMBER DEALS! SHOP NOW >

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HOLIDAY GIFT SETS

Holiday Gift Sets are here—save up to 36% on top brands like K18, KEVIN.MURPHY, Moroccanoil, Milbon, Eleven Australia, and more. Stock up on giftable favorites from Alcove to Unite before the rush!

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ALFAPARF MILANO LIGHTENERS

Lift, protect, and shine—Alfaparf Milano BB Bleach is Buy 1 Get 1 Free! Choose from Easy Lift 7, High Lift 9, or Free Style formulas, each designed for flawless applications with built-in bond care and antioxidant-rich Marula Oil.

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OLAPLEX NOW AVAILABLE AT PREMIER!

From in-salon services to at-home care, this iconic bond-building collection is designed to repair, strengthen, and protect hair from the inside out. Stock up on the must-have brand trusted by stylists worldwide.

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NEW FROM MARIA NILA

Discover Maria Nila at Premier—100% Certified Vegan and proudly B Corp Certified for a kinder, more sustainable approach to beauty. Stock up on Maria Nila’s NEW must-haves! Buy 5 Gloss Coat, get 1 FREE or Buy 5 Cica Oil, get 1 FREE. Gloss Coat smooths, protects, and adds glossy shine, while Cica Oil reduces frizz and leaves fine hair feeling nourished without the weight.

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NEW! AP SEMI DI LINO STYLE & CARE

The NEW Alfaparf Semi Di Lino Style & Care line is here—10 styling essentials that protect, perfect, and deliver professional results. Don’t miss the Launch Kit Deal, featuring the full collection with select products FREE at 41% savings!

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NEW FROM ELEVEN AUSTRALIA

ELEVEN Australia has launched two NEW ways to showcase the iconic Miracle Hair Treatment—the Miracle Counter Top Display and Miracle Display Cube! For a limited time, get the Miracle Counter Display Kit at 30% savings or the Miracle Hair Treatment Cube & Tub Kit at 51% savings.

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MOROCCANOIL: 20% OFF LIGHTENERS & DEVELOPERS

For a limited time, take 20% off Moroccanoil Lighteners and Developers—your go-to for brilliant, reliable color results.

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KEVIN.MURPHY DEALS

Give hair the ultimate boost! The new NIGHT.SHIFT replenishes and strengthens while you sleep, and HYDRATE-ME.MASQUE delivers deep hydration and moisture for dry, parched strands—all with Buy 5, Get 1 FREE at 17% savings (no mix & match).

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NEW FRAMAR COOKIE CUTTER COLLECTION

Sweeten up your salon this holiday season with Framar’s new “Cookie Cutter” collection! Featuring fun, festive packaging and must-have tools like Pop Up Foils, Big Daddy Brush Set, Baby Klaws, Gator Grips, Toning Tub, and Detangle Brushes.

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