Stylists and clients want choices when it comes to their colour, and often times, ingredients play a major contributing factor in these choices. That’s why KEVIN.MURPHY COLOR.ME is excited to announce CREAM.LIGHTENER AMMONIA-FREE to the COLOR.ME line. Knowing there is no one-size-fits-all approach when it comes to blonde, the conscious salon professional brand felt it was imperative to provide options for lighteners suitable for all techniques, desired results, and personal preferences. COLOR.ME’s CREAM.LIGHTENER AMMONIA-FREE is suitable for all hair types and lightening services making it a highly versatile option to keep stocked in colour arsenals.

The innovative creamy consistency allows for maximum control and up to six levels of lift while eliminating the risk of inhalation. CREAM.LIGHTENER AMMONIA-FREE provides a beautiful, natural result while preserving the integrity of the hair.

Formulated with naturally derived ingredients like Murumuru Butter and Inca Inchi Oil packed in essential fatty acids and Corn Proteins for added conditioning, this gentle formulation leaves the hair feeling healthy and moisturised. Additionally, the Bees Wax in CREAM.LIGHTENER’s original formulation has been replaced with plant-based Candelilla Wax making this new option 100% vegan. Like all COLOR.ME and KEVIN.MURPHY formulas, CREAM.LIGHTENER AMMONIA-FREE is cruelty free and PETA approved. Suitable for all hair types, textures and techniques, CREAM.LIGHTENER AMMONIA-FREE is the perfect option for those looking to lighten their hair without exposure to ammonia.