We are so excited to educate and inspire this weekend at the Premier Style Show in Chicago! To help you navigate through the excitement, The Premier Beauty team is giving you some last-minute advice on what to do during your stay in the windy city.

Eufora’s Star-Studded Team

Watch Eufora Co-Founder Don Bewley bring down the house in this all-star stage lineup on Day 1. The Eufora team will educate from 11 a.m. to 12:45 p.m.



Deep Dish Pizza (To Die For)

You absolutely cannot visit Chicago without getting deep-dish pizza. Pequod’s Pizza or Lou Malnati’s Pizza would be a good place to stop for lunch.

Procrastinators: Last-Minute Registry

If you haven’t registered yet, have no fear! You can continue to register online up until the show starts.

The New Crew: Moroccanoil

Moroccanoil was at the first Premier Style Show in Chicago last October and this is their first appearance in the Style Show for 2015. Don’t miss the unique catwalk presentation to close out Day 1. The brand takes the stage from 3:45 p.m. to 5 p.m.



The Premier Style Show is not about sales, products or competition. Although most agree that our products are the best, at the end of the day hairspray is hairspray—this is why the Premier Style Show is all about education.

Join us for a full day of inspiration and education with KEVIN.MURPHY, Eufora, Keune and Moroccanoil, featuring editorial styling, seasonal trends, creative cutting and color placement and inspirational looks! We can’t wait to see you there! To stay up-to-date with Premier Beauty during the show, follow us on Facebook.